About us

Who we are
What we stand for
What we offer you
Our TeamOur Team
Our dependable team

Kruskal Insurance is an independent insurance brokerage that was established in 1984. The company was founded by Yitz Kruskal. Following many years at various City broker, Yitz felt it was time to use his expertise to set up an independent brokerage.

Based in the heart of North West London, for over thirty years, Kruskals have provided a dedicated service to the community and prides itself on its warmth and integrity.

Kruskal Insurance Brokers is renowned for the personal service it provides to its clients and has established a reputation based on solid cover and competitive rates.

Over recent years the company has shown significant growth and grouped together an experienced team of staff.

The company has a diverse client base, including many local schools, charities and various large commercial organisations.

We are members of:

BIBA – British Insurance Brokers Association
CII – Chartered Insurance Institute
We are authorised and regulated by the FCA – Financial Conduct Authority.

These Industry Bodies set stringent guidelines and procedures for the range of insurance services we provide.

“Kruskal Insurance Brokers are my ‘one stop shop’ for all our insurances. I insure everything from my home through to my business through Kruskal Insurance. If there is ever an issue or I just need a quote they get back to me straight away each time. Anyone considering using Kruskals will not be disappointed. Their service is professional and personal and they offer great value.”


We have an exceptional team that is committed to providing you with the best possible Insurance advice to protect what is important to you, whether that be Personal or Business related, or both.

We Promise to listen and identify your individual needs. We will then ensure that you are delivered a service that is second to none, as you are our customer and that makes you number one to our team.

We are a small company with over thirty years experience and we can therefore confidently assure you of a Personalised experience when dealing with our Brokerage.

We welcome your feedback and suggestions at any time on how we can improve our service to you.

“Yitz went beyond the call of duty to assist us out of business hours after we had a burglary. He put my mind at rest and my claim was then processed in a friendly and efficient manner. I would not hesitate to recommend him to my colleagues or clients.”


We are independent of insurers and are not bound to use any insurer and will make recommendations to you regarding insurers based on our experience and knowledge of risk management, however the final choice of insurer will remain with you.

We will negotiate with insurers on your behalf and will keep you informed of any significant developments.

We will review your insurance needs, as necessary and we will report on all matters relating to your insurance programme and will gather information regarding any changes, business or personal, that could affect your insurance.

As your appointed broker we will undertake to offer the following services to you:

Insurance Brokering

– Conduct a full risk analysis of your business and personal risks, and provide you with recommendations on the correct covers required to protect your lifestyle and assets against the unforeseen.

  • Recommend the most appropriate Insurer to match your insurance needs.
  • Handle all matters relating to pre-renewal strategy.
  • Arrange reviews of insurance coverage and policy wordings to ensure that you always have the correct cover for your individual needs.
  • Remarketing of insurance policies at renewal to ensure that you have the most competitive price and product available.
  • Placement of your insurance programme.
  • Mid term alterations, changes to policy coverage, adjustments or placements with insurers.
  • Forwarding of Invoices for covers prior to renewal and for any adjustments made.
  • Preparation of policy documents and forwarding these to you, our client.


  • Ensure that your claim is handled promptly and efficiently by the insurer, and to also ensure that the correct policy wording and interpretation is applied to your claim.
  • Co-ordination and negotiation with insurers, and where required, Legal advisors.
  • Recording and analysis of claims as may be necessary
  • Independent reviews of difficult claims that may need further intervention or negotiation with an insurer.
  • Regularly review your Insurance claim to ensure that you are getting the best possible service from all parties involved.


We receive brokerage from insurers for the Policies that we arrange for you, in accordance with normal market practice.


We will rely on you to advise us of any changes in your business or personal life that may affect your insurance programme. This may include acquisitions, disposals, mergers, sale or principal assets, or material changes to business operations.

Unless Premium Funding has been arranged, the premium, including any statutory charges, should be paid to us upon receipt of the invoice.

You must advise us as soon as is reasonably practicable of an event that may give rise to a claim or potential claim. If you do not inform us of a claim or potential claim you may prejudice your rights under your insurance policies.

“With Kruskal you get a personal service. I love the fact that I can pick up the phone and talk directly to my broker and things happen straight away.”

Jizchak Kruskal ACII
Managing Director
Ben Kruskal BA (Hons) Dip CII
Senior Commercial Broker
Sam Kruskal BA (Hons)
Senior Commercial Broker
Rosemary Bloom
Ruzena Conway
Client Accounts
Richard Brooks BSc (Hons)
Claims Manager
Marsha Marks
Insurer Accounts
Danny Younger BA (Hons) Cert CII
Broker Accounts Executive
Marilyn Katanka
office administration
Nina Lytton
office administration